![]() ![]() ![]() Newsstand declines aren't over, but they'll be less dramatic in the second half, Mr. But our subscription business is quite strong, and it's so key to our strategy in building strong, qualified readers for our advertisers." "We'd have loved it to be a little better. Sauerberg Jr., group president of Conde Nast Consumer Marketing. "We love the newsstand business," said Robert A. Only GQ posted a gain, with a 7% increase, which Editor in Chief Jim Nelson attributed partly to timely Robert Pattinson and Jennifer Aniston covers.Ĭonde Nast said it has improved the profitability of its subscription circulation, where it gets an increasing proportion of its overall paid circulation, so newsstand is not quite as important as it once was. W and Gourmet also reported declines larger than 20%, but cover-price increases were partly to blame. The company said its competition, by comparison, lost about 14% of its newsstand sales.Ĭonde Nast titles lost 12% across the board, including newsstand drops of 25% at Details, 21% at Architectural Digest and Golf Digest, and 20% at Modern Bride. The smallest declines belonged to Seventeen, where sales slipped just 2%, and House Beautiful, down 4%. Every title declined, with the biggest losses at Town & Country, down 20%, and Good Housekeeping, down 18%. Hearst said in its report to the Audit Bureau that its titles sold 10% fewer copies on newsstands in the first half than in the first half of 2008. Account icon An icon in the shape of a person's head and shoulders. ![]()
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